RicePoint Confectionary Products

Litigation Type:

Price-Fixing Class Action

In one sentence:

RicePoint strategized and executed a successful notice campaign that combined both traditional newspaper advertising and a very successful Twitter advertising campaign.

Challenge:

For this confectionary price-fixing class action, our objective was to optimize take-up rates and drive claim submissions through a combination of digital and traditional efforts. Our challenge was to drive inefficiencies and excessive costs out of the system, and collectively redirect as much settlement funding to class members as possible.

Solution:

We initiated an effective notice campaign that exceeded goals by entering into the online world to reach class members.  By purposely incorporating Twitter into our notice outreach efforts from an organic and paid perspective, more class members were provided with the opportunity to partake in this class action. 

Results:

  • Twitter’s promoted tweets program garnered 2.76 million impressions, 74.4K online engagements, and prompted 23,275 class members to visit the case website.
  • There were 94,491 visitors to the case website, the average visitor stayed for 1minute 24 seconds and 82% of all visitors to the site were from Canada.
  • The press release distributed generated 177 web clips (pickups from media outlets).

 

 

 

 

Twitter’s promoted tweets program garnered 2.76 million impressions, 74.4K online engagements, and prompted 23,275 class members to visit the case website.

RicePoint Clients

We've had the good fortune of being involved with some of the biggest firms in Canada.
Here are some we've recently added to our growing list of partnerships:

Cavalluzzo Shilton McIntyre Cornish LLP
Paliare Roland Rosenberg Rothstein LLP
Stevensons LLP
Harrison Pensa LLP
Rochon Genova LLP
Ursel Phillips Fellows Hopkinson LLP
Koskie Minsky LLP
Siskinds LLP
Cavalluzzo Shilton McIntyre Cornish LLP
Harrison Pensa LLP
Koskie Minsky LLP
Paliare Roland Rosenberg Rothstein LLP
Rochon Genova LLP
Siskinds LLP
Stevensons LLP
Ursel Phillips Fellows Hopkinson LLP

RicePoint Capabilities



Professional Services
Data Management


Notice Administration